Idea Napkin No. 1

1.       My name is Jessica Bui and I am pursuing my BSBA. I’m very good at using my analytical skills in order to work “behind the scenes” and identify different patterns and trends that will become beneficial for future growth. I am currently an Accounting Manager at a Tax Law Firm and I am very familiar with Profit & Loss statements as well as staying up to date with the new tax codes that are constantly changing.

Growing up, my father smoked cigarettes heavily and I watched his health slowly deteriorate. Today, I am surrounded by all of my friends who have also fallen victim to these “e-cigarettes” where they believe they are not harming their body. Their lack of knowledge concerns me, and I hope to bring more awareness to this new product.

I want to use this business as a platform in order for people to create healthier lifestyles.

2.       I am offering a service to young adults in which provides local support for their nicotine addiction. These services include but are not limited to linking them to affordable health care, provide nicotine patches and gum at a reduced rate and being included in the support groups to gain more knowledge about addiction and tobacco.

We would take on the grunt of the work to connect them with what that specific person needs that way they are not dealing with the stress of planning.

3.       I am targeting young adults who are either struggling financially or lacking emotional support. The bulk of the demographic would be college students who are not bringing in a lot of income or are thousands of miles away from their friends and family back at home. These young adults are typically subject to the “party lifestyle” and believe they are not / will not actually get addicted to the nicotine use.

4.       The service to these young adults will be of no charge, because we plan to partner with tobacco free businesses such as CVS and school campuses in which would provide some of the financial backing. The medical companies that we decide to partner with will give us a percentage for each referral. The customers will see how active we are in the community, always fundraising for additional funds and creating more opportunities to reach out. Products such as the patches and gum will be offered at a reduced rate for the individuals who are actively working with ending their addiction. We believe how we interact locally will impact how this demographic will see us.

5.       What sets me apart from other groups is that we are more than a support group where you sit in a circle and share your stories. We provide connections that will directly improve their health. We also want to be active in the community to raise awareness, like hosting events at elementary, middle and high schools in order to teach kids that the decisions they make are important. Our brand will distinguish us from the rest of our competitors.

There are definitely aspects within this business proposal that might not all be cohesive. Although it is always a great idea to offer services in which will better an individual’s health, I also have to take into consideration the outcomes from a business point of view. Could this actually expand enough to be profitable? Would this be better just as a group and not a business? Will we have enough support from the community in order to be successful? Do these young adults even want to quit, will this be beneficial to anyone if they do not want the help? Realistically, I feel like it will be easier to pair with schools, rather than corporate businesses such as CVS, since this is targeted locally. I think overall I need to reevaluate how impactful and beneficial this would be for a demographic who is a little more reckless/careless.