The Opportunity: Young adults in the United States are suffering from
nicotine addictions because of how the tobacco industry advertises it as
“glamorous” or “cool”
The
Product/Service: Continued
support groups, since there are many in place, that educate you on both the short-
and long-term negative effects. These support groups will also be able to
provide nicotine patches / gum in order to help people that aren’t able to afford
them. People with the addiction would rather spend an average of $6.00 on a pack
of cigarettes instead of $30.00 on a pack of nicotine patches.
The support groups would be able
to seek help and financial assistance from businesses like CVS who have stopped the sale of tobacco
within their stores.
Hi Jessica, I see the need to help Americans detach from their tobacco addictions. The service you are proposing does exist, is the added benefit of financial assistance from other businesses? CVS received financial aid to help them cease sales of tobacco in their stores because they would lose approx $2b in annual revenue from discontinuing tobacco sales. They took the leap & CVS themselves have a smoking-cessation program to help users quit, and they still sell nicotine gum and patches! I am curious to see how your service will differentiate!
ReplyDeleteHi Jessica,
ReplyDeleteI think that support groups who help distribute nicotine patches is a great solution to this problem! Partnering with businesses will help you subsidize the cost of the patches, reducing your costs and providing the businesses with some positive press coverage. If the patches are free, hopefully people will be more inclined to use them than paying for new packs of cigarettes. I do have a couple questions about how you plan to actually implement this solution. How do you plan on spreading the word about this program? Will you start your own support groups or try to work with pre-existing ones? Will you only hand out the nicotine patches at meetings or will there be some other way to distribute them?
Hi Jessica,
ReplyDeleteI think your idea is great. Overtime I see someone smoking it shocks me that people still smoke cigarettes for some reason. I think this is very needed, as I have watched family members struggle to quit their addictions. Given also that there seems to be a lot of funding available for these causes I think you’d be able to find it relatively easily and really make this happen.