The target group I'm focusing on is college students with nicotine addictions. I believe these individuals enjoy going to house parties or bars when they aren't in class. They probably have an easy part time job such as a barista in order to get by. These college students are most likely living with other roommates and driving a used car since it's either paid off or close to being paid off. They probably watch binge-worthy Netflix series such as Ozark, Dexter or Breaking Bad.
I believe the females are trendy and popular. Products such as Juul's provide fruity flavored nicotine options which make it more appealing.
I believe the males dress more casually. Jeans, vans and either a t-shirt or hoodie. Products such as cigarettes or chewing tobacco lead me to believe they are the outdoorsy type.
I have a lot in common with these characters. Although I am not a tobacco user, a lot of my friends are so it's common for me to be around it. Also, as a college student, I understand how easy it is to experiment with different things and enjoy a few nights out. I don't think it's too much of a coincidence, I just believe its a way that we figure out who we are and how we want to be before fully entering adulthood.
Hi Jessica,
ReplyDeleteI can defiantly see your point about how we experiment and try different thing before really stepping out into the real world after college. I know a lot of us are told growing up to “live our lives” before leaving college because it’s supposed to be “the best time of our lives”. That is a whole topic in itself, but I do think that because of that mentality a lot of college students try anything and everything while they’re still in college. You made a great point with that.